As part of Curt's feedback audience members are invited to say what helped them most.  Here is a sampling of comments from audience members.

"Associating with a competitors strength was brilliant.  Why beat up your competition when we can leverage off their strength!"

"Make sure I commit to FINISH LINES in my business and life.  It's one thing to write down my goals but it's a completely different thing to force myself to stick to them!"

"Wherever your competitor is strongest they can't be the opposite".. Don't try to out "big" the competition become the opposite of them.

"Create WOW... The 4 levels of customer expectations was an eye opener.. that alone is worth the price of admission.  I have been giving myself too much credit for just meeting the customer's expectations."

"Think inside the box.. what can I do with what I have to really make the difference.  My team needs to hear this!"

"Turn it into Good News... I need to make adversity work for me instead of against me."

"The fight for human attention.. I need to market myself differently.. like you say Curt, make them Lasagna!"

"My FAIR SHARE is exactly what I seek for my life.  I need to be seeking more and wanting to share less!"

"Creating WOW is a never ending ending task.  Once you WOW them it becomes expected!"

"The answers lie somewhere in my circle of influence.  AMAZING STORIES!! I need to use my NETWORK much more proactively... Start thinking about what I know that others would want to know!"

"The fatal assumption that we assume we know what the customer wants... In reality, even if we do know we need to show them we cared enough to listen!

"People learn by connection.  Its not what we say but how the customer connects with our message. 

"Our brain is driven by images.  We need to picture it to achieve it, our customers need to see it to believe it!"

"Set my goals and make them finish lines.  I need to create that level of urgency!

"Customers buy with emotion.. justify with logic... Help them feel something and then given the data to support their decision!"

"Have a hero... we all need them to help motivate and stimulate our thinking!

"Make my value more visible... Customers don't trust what they can't see!"

"Exceed Customer Expectations.. meeting them is the bare minimum we must do!"

"Never assume your customer knows what you do or how you can help!"

"Make tough decisions...  they are the ones that shape us!"

"Figure out what business you are really in... its not what you sell but how your customer uses what you sell!"

"Customers don't buy price.. we just think they do!"

"The two emotions that drive customer decisions are Fear and Significance!"

"Be a trusted hero.. Put yourself in their position and ask what you would do!"

"Focus on the result.. not the sale"

"Tough decisions are scary but necessary!"

"Customer's don't buy price... we need to look deeper!"

"Don't forget to appeal to your customer's emotions"

"You are your own biggest competitor.  I need to believe in myself and make the commitment to just do it!"

"There are too many ideas to name just 1 or 2"

"Constant evolution is necessary for survival."  No company has ever lead their industry two decades in a row!

"Pay attention to the details!"

"Give customers a reason to want to change!"

"Ask how can you go against tradition?. What can you do to be different?  BUT YOU NEED TO REMIND OTHERS THAT YOU ARE!"